CORPORATE GIFT, COPYWRITING & MAILER DESIGN
The impersonal repetition of annual corporate gifting culture is getting old. How do we bring a new leash of life and add a meaningful dimension to a simple corporate gift? In this project, we used just a simple paperclip as a token of reminder to customers that it’s never to late to still have goals and dreams.
You’re never to old to go places.
We didn’t want to create a “useful corporate gift” that gets stashed away in the cabinet. We wanted something easy to keep and easy to use but all at the same time, distinctive enough. To pique further interest in the ordinary gift, we designed the mailer to look like a passport and craft the narrative to be about reaching your goals.
This masthead was designed for the front cover of our mailer design.
