LOGO DESIGN & BRAND IDENTITY

Araca means “royalty” in Tamil.
We were inspired by the identity of Klang as Bandar Diraja Klang.

A new residential property is set to be developed in Klang—a city full of heritage and culture. We were inspired by how the new is set amid a backdrop of rich history.

The first prominent feature of the logo would be its high contrast widths for san serif. It resembles luxurious details of serifs while exuding a sense of modernism—a blend of new and old signifying our development in Klang.

Each crossbar of the A is customized. Viewed together it has a breezy and calming wave-like shape to it. Individually, they represent Araca homes are designed to be customized suiting to its buyers’ needs.