ILLUSTRATION, PUBLICATION DESIGN & CORPORATE GIFTING

The notoriously cheeky afro-portuguese chain restaurant is designed to cater to large crowds. This got us thinking, hey it’s the perfect place to gather with your friends! When tasked to create a GWP for in-store customers, we wanted to create something that could bring this message through in a nostalgic and localised way while positioning the brand as a perfect place to foster closer friendships.

We spent a matter of weeks to conceptualise, illustrate and test print the booklet and its mechanics prior to launching it in-store. This campaign was complemented with newsprint and digital ads.