BRAND IDENTITY & PRINT DESIGN

Blu was one of the few French restaurants based in Laos. Prior to the rebranding, Blu had established itself in the Laos market for a long time. They are faced with competitive new restaurants sprouting in their local market. Blu was slowly losing relevance in the local F&B scene.

After a takeover by new blood, they shift their focus to experimental casual fine dining. They feature a rotational menu curated from seasonal ingredients.

In this rebranding, we wanted to highlight the crafting of their menu items and the seasonal changes. We were inspired by their plating and play of sauces and ingredients leading us to utilise different paint textures and colour schemes to depict the artistic and changing nature of their menu.