PACKAGING DESIGN

Calme is CARiNG’s sub brand for bath range products. We are tasked to design something that emulated modern lifestyle and preference of aesthetics while keeping its price category clear (lower than average). It aims to target at the younger audience. We utilised ink marbling technique as a means to hint of ingredients used while keeping the design sleek.

FUN FACT:
✦  This is a project where we had to dial back on making a product look too refined to avoid customers from dismissing it as a product deemed too expensive.